Munich, August 3, 2017 – The Internet of Things will revolutionize digital marketing. If every object becomes intelligent, radically new possibilities and disruptive business models for digital marketing will arise. For the international expert jury of the Digital Marketing Innovation World Cup 2017 it was much more than an assessment of the degree of innovation and the technical feasibility of an idea, but especially the future market potential and business model.

Dmexco in cooperation with the Innovation World Cup Series is entering new territory. At this year’s world trade fair for digital marketing dmexco, 16 finalists will present their disruptive solutions for the first time and have the chance to become “Digital Marketing Hero”.

“As global business and innovation platform, we connect visions with real business. Together with the Innovation World Cup Series, we are looking for the next mind-blowing solutions that connect digital marketing with the IoT. We are already very excited to get insight into inspiring new ideas for the digiconomy.” Frank Schneider and Christian Muche, initiators of dmexco, declared.

The elevator pitch and official award ceremony will take place at dmexco in Cologne on the 13 September 2017. It will feature on the Experience Hall, in front of an audience of hundreds of international digital marketing influencers, experts, potential investors and members of the press.

The 16 Digital Marketing Innovation World Cup 2016/17 finalists are (in alphabetical order):

  • The Advertima Experience Management System by Advertima
  • audEERING emotional and social AI technology by audEERING GmbH
  • EINSTONE Smart Retail by Beaconsmind & OSRAM
  • SCOUT MOBILE by Cognitive Operational Systems Inc.
  • Omnichannel solution by Conichiwa
  • adpack – DOOH revolution by IDA Indoor Advertising GmbH
  • AuxD – City-Wide Audience Analytics by Idezo GmbH
  • Insider Navigation by INS Insider Navigation Systems GmbH
  • KiOne by Key Infuser
  • Beacons, Dor by
  • Smartcook by Mimesis Technology
  • PlayPass – RFID cashless payments solution for live events by PlayPass
  • Poken by GES
  • Sendrato by Sendrato BV
  • Onni Care – Platform for other baby brands by SEP Solutions/Onni Care
  • Toteat by TOTEAT

“With the Digital Marketing Innovation World Cup, we have started the next phase of digital marketing. Besides context-oriented optimization of web content, we have to think about the use of connected wearables, smart home and car environments or smart cities in customer-oriented marketing. And we are only at the very beginning of this phase. It will be exciting”, says Dr. Sonja Sulzmaier, Managing Partner of Navispace AG.

Want to find out more about the official pitch and award ceremony of the Digital Marketing Innovation World Cup on 13 September? Please click here.


Press Contact Innovation World Cup Series:
Elisa Gava
+49 8152 99 88 622

 Press Contact dmexco:
André Hoffmann
+49 40 679 446 53



The DIGITAL MARKETING INNOVATION WORLD CUP is the worldwide innovation competition connecting digital marketing with the Internet of Things. The DIGITAL MARKETING INNOVATION WORLD CUP invites contestants from all over the world to submit innovative solutions in the areas of “POS & Retail”, “Digital Signage & Outdoor Media”, “Games & Events”, “Mobility & Transportation”, and “Smart Home & Tourism”. An international panel of industry experts select the most innovative solutions from among those entered, according to criteria such as level of innovation, marketability, and usability.

The DIGITAL MARKETING INNOVATION WORLD CUP is initiated by dmexco and Navispace AG. Additional partners include WT | Wearable Technologies, Kickstarter, as well as the regional partners CSEM, AlpICT, ACCIO, Business OULU, G2 Startups, infoShare, MIT Entreprise Foum Poland, Medical Valley, German Tech Entrepreneurship Center GTEC, UnternehmerTUM, Team Côte D’Azur, French Côte D’Azur, Com4Innov, Innovative City, Innovability, Wolves Summit, THINGS Stockholm, ICT Cluster Bern, Takomo, IT2Industry, Paris Region Entreprises, Disruptive Week Milan, CapDigital, TAITRA, Government of Canada, Cluster Digital, IOT Business News, and many more.

Participation to the competition is free of charge. For further information, visit:

About dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from the Circle of Online Marketers (OVK), the BVDW is also the conceptual and professional sponsor of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at,,, and