A sweet recall from the 11th IoT/WT Innovation World Cup® with kegg, a ground-breaking wearable device that tracks fertility precisely. kegg stood out from the top wearable techpreneurs in the 34th WT | Wearable Technologies Conference for enabling women’s healthcare worldwide.
1. HOW DID THE STORY BEGIN?
When Kristina, the CEO, visited her OB/GYN doctor for a check-up, she was shocked that his medical advice for how to track her fertility was by touching her vaginal fluids daily with her fingers. All she wanted was an accurate way to track her cycles naturally, and she believes that there needs to be a better solution for women. That’s when Kristina realized Kegg was needed. She believes fertility planning should be stress-free, affordable, and fun, and not painful and confusing like it is today.
kegg is the intuitive fertility tracker that’s assessing the most accurate sign to a woman’s fertile window: vaginal fluid. Shaped as a kegel ball smaller than an egg, kegg uses advanced sensing technology to track the electrolytes levels of cervical fluid – the golden metric to pinpointing your fertile window and possible ovulation within each menstrual cycle.
2. WHAT ARE THE KEY MILESTONES YOU HAVE REACHED SO FAR?
Our pre-seed round, our participation at TechCrunch Disrupt in 2018, and receiving the TrendForward award at CES 2019 have been rewarding milestones for us. Recently, we also got accepted into TMC Innovation’s MedTech Accelerator Program!
3. WHAT WAS THE BIGGEST CHALLENGE YOU HAVE OVERCOME?
Initial funding was the biggest obstacle for us. We have a huge vision — to empower women with deep fertility data and personalized help so they can conceive easily and take control of their bodies. Nevertheless, the product that we’re selling vibrates and goes inside a vagina, and this concept has been hard to swallow for many investors. Despite the pushback, we have finally found the right partners who believe in our mission and now we are in production and shipping in April 2020.
4. WHAT IS COMING NEXT?
We’re officially launching kegg nationwide in April! Right now, kegg is available for pre-order on Indiegogo for 33% off so people can take advantage of that offer before the product becomes commercially available.
5. SHARE US YOUR EXPERIENCE IN THE 34th WT | WEARABLE TECHNOLOGIES CONFERENCE WITH THE INNOVATION WORLD CUP®?
It was a great opportunity to meet IoT startups from around the globe — to share our product, receive thoughtful advice, and share our vision.
6. WHAT IS COOL ABOUT WEARABLE?
We’re passionate about putting each and every woman in the driver’s seat of their own unique fertility journey. As a women-led team, we’re on a mission to empower others to take full control of their fertility through body literacy. We’re taking the guesswork out of fertility tracking with the first 2-in-1 fertility tracking wearable.
Visit kegg and pre-order their fertility tracking kegel that comes also with a smart app. Try out their innovative female diary no matter where you go, whatever you do!
The 12th IoT/WT Innovation World Cup® is back! Join now free of charge and compete for prizes worth 500.000 USD, a cash prize of 10.000 EUR (for European best IoT solution) and chances to present your solutions at international leading tech events such as 4YFN/MWC, MEDICA, WT | Wearable Technologies. Benefit from the world’s most prominent network of successful tech experts, corporates, potential investors and partners. Take the lead in 8 categories Industrial | City/Home | Healthcare | Agriculture | Transport | Lifestyle & Sports and the following special prizes:
Visit our Hall Of Fame and meet the previous series’ winners. Wantrepreneurs? Join this year’s 12th edition now!