Munich, March 2023
MobileODT– a FemTech company from Israel, brought their unique solution for cervical screening and won 2nd place in the grand finals of the 14th Healthcare Innovation World Cup®. MobileODT develops EVA, a digital mobile mini-colposcope powered by artificial intelligence and telehealth capabilities.
Let’s have a throwback chat with the MobileODT team and find out more about their innovative solution.
- INTRODUCE YOURSELF – HOW DID IT ALL START?
MobileODT is an Israeli FemTech company, founded in 2018 with a vision to revolutionize cervical cancer screening with the EVA – a digital mobile colposcope. The idea was based on attaching a lens to a mobile phone with the ability to photograph the cervix. The aim was to create a mobile, affordable cloud based digital colposcope solution.
- WHAT ARE THE KEY MILESTONES YOU HAVE REACHED SO FAR?
MobileODT has raised over $30 million to date. The product is currently sold in over 60 countries worldwide. There are over 5000 users of the technology and more than 1 million cervical images taken using the EVA system.
The major milestone that the company has accomplished is the development of Artificial Intelligence software that provides results within 60 seconds, predicting the findings with an accuracy similar to colposcopists.
Recently the company has upgraded its product portfolio, providing full turnkey diagnostics and treatment solutions at the point of care. These products include:
- Eva Pro – next generation digital colposcope
- ThermoGlide – thermocoagulation technology
- HPV antigen homecare test
MobileODT solution plays an important role in a number of large national screening projects around the world, where it is instrumental in saving lives and transforming outcomes through early screening, detection and treatment of cervical cancer.
It is also used in a number of leading healthcare organizations in the US, such as Planned Parnethood, FPA and other women’s health organizations. Our Sexual Assault Forensics solution, which is based on the EVA technology is a leading forensic documentation technology in the US.
- WHAT WERE THE BIGGEST CHALLENGES YOU HAVE FACED?
We learned that there is a demand for a complete point of care solution in the world of cervical cancer. It doesn’t make sense to diagnose a disease if there is no treatment technology at hand.
If we were to start all over again, we would develop a treatment technology much sooner, as there is a huge value into selling a full turnkey solution rather than a stand-alone technology.
Aspects that we won’t change in our approach: an affordable, cost-effective technology is very important.
Our advice for start-ups is to be careful not to over develop a technology, as there is a limit to the return on the investment in the market. In many cases it might only be nice to have and might not answer to a specific need.
- WHAT IS COMING IN THE NEAR FUTURE?
Cervical cancer market is expected to grow over the next few years, especially in the developing world. MobileODT plans introduce more women health products over the next years, offering additional diagnostic and treatment solutions in the world of FemTech.
- DESCRIBE YOUR EXPIRIENCE IN THE INNOVATION WORLD CUP®
The innovation world cup is a great platform for start ups and smaller companies to be able to showcase their technologies at a prestigious forum such as Medica. It gives a great exposure to industry players, specifically at Medica , which is a great business meeting point.
- YOUR THREE TIPS FOR UP-COMING START-UPS
Come with an interesting story that has an impact over large patient population with a definitive solution to a large problem.
Showcase your solution in a concise practical manner. Emphasize the impact that it is creating.
THANK YOU FOR THE INTERESTING INSIGHTS, AND WE SHALL KEEP WATCHING YOUR NEXT BIG STEPS!
Visit MobileODT and learn more about “EvaPro” a digital colposcope powered by Artificial Intelligence.
Submit your solution and join us at the 15th Healthcare Innovation World Cup. The next generation of smart health devices, medical wearables, digital biomarkers, electroceuticals, intelligent patches, and more. HealthTech and MedTech innovators worldwide are invited to take part in free of charge and take your chance to disrupt the 10th MEDICA CONNECTED HEALTHCARE FORUM